Alchemy is about taking existing or marginal resources and deploying them for non-linear effect. Sometimes small changes go boom. One way to see this is in the expression 20,000×1 != 1×20,000. Rory Sutherland introduced this idea through travel. A new rail line, Sutherland said, that saves many people a few minutes is worth less than … Continue reading 20,000×1 != 1×20,000