Escaping College and Commodity Competition

When one product is similar to another there is competition. Businesses which compete on price lead to low-cost-high-volume winners. Thankfully, being dissimilar isn’t difficult. Many brands (Advil, Coca-Cola, Harvard) differentiate commodities by framing the context. Differentiation avoids the market mechanism. But that doesn’t mean things will be easy. Being the low-cost provider or being different … Continue reading Escaping College and Commodity Competition