Ron Shaich

Supported by Greenhaven Road Capital, finding value off the beaten path. Ron Shaich is the co-founder of Panera Bread and (former, retired) CEO. He spoke with Guy Raz on How I Built This about going from handing out Tollhouse Cookie samples to opening hundreds of Panera Bread stores. Shaich’s see it to believe it moment … Continue reading Ron Shaich

Katrina Lake

Supported by Greenhaven Road Capital, finding value off the beaten path. When my wife’s first fix arrived the value was obvious. Stitch Fix founder, Katrina Lake’s How I Built This podcast (and other interviews) are another template for startups. It’s a similar path to Instagram & theSkimm, only Lake has taken one further step, straddling … Continue reading Katrina Lake

Tariq Farid

Supported by Greenhaven Road Capital, finding value off the beaten path. On How I Built This Tariq Farid tells Guy Raz about his careers mowing lawns, cleaning McDonald’s bathrooms, and opening flower shops before starting and growing Edible Arrangments to six-hundred million dollars in revenue. The tl;dr version is like the Susan Tynan of Framebridge (and … Continue reading Tariq Farid

Susan Tynan

Supported by Greenhaven Road Capital, finding value off the beaten path. If you were unaware, the How I Built This podcast hosted by Guy Raz is excellent. The episode with Susan Tynan could be a case study on understanding customers. Before we jump into Tynan’s comments, here’s what other people have said about customer focus: David Ogilvy’s … Continue reading Susan Tynan

Troy Carter

Supported by Greenhaven Road Capital, finding value off the beaten path. Troy Carter joined Guy Raz on the How I Built This podcast to tell his story. Carter is a high school dropout. Instead of learning from teachers he chose Jazzy Jeff and the Fresh Prince (Will Smith). “They were the only guys from Philadelphia, … Continue reading Troy Carter