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Innovation and Optimization

Supported by Greenhaven Road Capital, finding value off the beaten path. On a replay of How I Built This, Lärabar founder Lara Merriken talked about her sale to General Mills. She said: “We finally decided in 2007 that we would entertain an offer if we felt like it was the right company because we didn’t […]

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Jerry Murrell

Supported by Greenhaven Road Capital, finding value off the beaten path. Once again, How I Built this with Guy Raz delivers a compelling and concrete startup story, this time with Jerry Murrell, founder of Five Guys burgers. Patrick Doyle of Domino’s and Dave Chang embody and execute the barbelling of dining. Domino’s optimizes while Chang innovates […]

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Peter Rahal

Supported by Greenhaven Road Capital, finding value off the beaten path. Peter Rahal and Jared Smith founded RXBar in 2012 and sold to Kellogg in 2017 (for 650 million dollars). Rahal shared his story on the How I Built This Podcast and no podcast is the antithesis of 28 Lessons from Startups that Failed as […]

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Stewart Butterfield

Supported by Greenhaven Road Capital, finding value off the beaten path. Stewart Butterfield spoke with Guy Raz on the How I Built This podcast about Flickr and Slack. We’ve highlighted other HIBT episodes; Systrom & Krieger, Jenn Hyman, Ron Shaich, Tony Hsieh, Katrina Lake, Troy Carter, and Yvon Chouinard. Roz has quite a roster. Butterfield […]

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Ron Shaich

Supported by Greenhaven Road Capital, finding value off the beaten path. Ron Shaich is the co-founder of Panera Bread and (former, retired) CEO. He spoke with Guy Raz on How I Built This about going from handing out Tollhouse Cookie samples to opening hundreds of Panera Bread stores. Shaich’s see it to believe it moment […]

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Katrina Lake

Supported by Greenhaven Road Capital, finding value off the beaten path. When my wife’s first fix arrived the value was obvious. Stitch Fix founder, Katrina Lake’s How I Built This podcast (and other interviews) are another template for startups. It’s a similar path to Instagram & theSkimm, only Lake has taken one further step, straddling […]

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Tariq Farid

Supported by Greenhaven Road Capital, finding value off the beaten path. On How I Built This Tariq Farid tells Guy Raz about his careers mowing lawns, cleaning McDonald’s bathrooms, and opening flower shops before starting and growing Edible Arrangments to six-hundred million dollars in revenue. The tl;dr version is like the Susan Tynan of Framebridge (and […]

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Susan Tynan

Supported by Greenhaven Road Capital, finding value off the beaten path. If you were unaware, the How I Built This podcast hosted by Guy Raz is excellent. The episode with Susan Tynan could be a case study on understanding customers. Before we jump into Tynan’s comments, here’s what other people have said about customer focus: David Ogilvy’s […]

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Jenn Hyman

Supported by Greenhaven Road Capital, finding value off the beaten path. Jenn Hyman is the co-founder and CEO of Rent the Runway. She spoke with Guy Raz on How I Built This about her journey creating the company. Hyman pollinated the flower that became Rent the Runway while she worked at Starwood hotels. “I had this […]

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Troy Carter

Supported by Greenhaven Road Capital, finding value off the beaten path. Troy Carter joined Guy Raz on the How I Built This podcast to tell his story. Carter is a high school dropout. Instead of learning from teachers he chose Jazzy Jeff and the Fresh Prince (Will Smith). “They were the only guys from Philadelphia, […]