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Rory Sutherland

Supported by Greenhaven Road Capital, finding value off the beaten path. Rory Sutherland (@RorySutherland) joined Shane Parrish on The Knowledge Project podcast. It was nearly two hours of stories and foibles. Here are some abbreviated notes. 1/ Framing. Most of the conversation works its way back to this; perception matters. We don’t always think of […]

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Rory Week – Rory’s Reads

Supported by Greenhaven Road Capital, finding value off the beaten path. This post was part of a week of posts about Rory Sutherland. I learned many things, but broadly Sutherland speaks about four big ideas; creative thinking is hard but worth it, rationality is the wrong model, framing and choice architecture change decisions, and butterfly […]

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Rory Week – Butterflies

Supported by Greenhaven Road Capital, finding value off the beaten path.   This post was part of a week of posts about Rory Sutherland. I learned many things, but broadly Sutherland speaks about four big ideas; creative thinking is hard but worth it, rationality is the wrong model, framing and choice architecture change decisions, and […]

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Rory Week – Framing

Supported by Greenhaven Road Capital, finding value off the beaten path. This post was part of a week of posts about Rory Sutherland. I learned many things, but broadly Sutherland speaks about four big ideas; creative thinking is hard but worth it, rationality is the wrong model, framing and choice architecture change decisions, and butterfly […]

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Rory Week – Irrational

Supported by Greenhaven Road Capital, finding value off the beaten path. This post was part of a week of posts about Rory Sutherland. I learned many things, but broadly Sutherland speaks about four big ideas; creative thinking is hard but worth it, rationality is the wrong model, framing and choice architecture change decisions, and butterfly […]

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Rory Week – Illogic (1/5)

Supported by Greenhaven Road Capital, finding value off the beaten path. This post was part of a week of posts about Rory Sutherland. I learned many things, but broadly Sutherland speaks about four big ideas; creative thinking is hard but worth it, rationality is the wrong model, framing and choice architecture change decisions, and butterfly […]

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Book Review: The Naked Jape

When Rory Sutherland recommends a book I do my best to find it. Even if it’s from 2006 and uses British English. Henceforth, I’ll be interchanging behavior and behaviour. The Naked Jape was good for exactly the reason Sutherland said it would be: comedy reframes things. Alchemy recasts one thing as another. Diets, wrote Penn Jillette […]

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Ticketing Analytics in 2020

At SSAC20, Rob Sine, Adam Grove, Kristin Bernert, Patrick Ryan and Shira Springer spoke about ticketing in professional sports, among other areas. A few highlights. Do we measure what matters? When asked what the opportunities are in the industry, Sine said, “going from season ticket units to revenue which keeps the lights on.” We can imagine […]

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Gambling with CoVid19

Bias warning, My wife and I can work from home, my kids kinda like homeschool (but really miss their friends) and I wiped down the groceries in the garage.  It’s always helpful to ask, has someone faced my situation before? The answer is often yes. Rory Sutherland thrives at this. On recent podcasts from Deep Dive (#249) […]

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Collaboration on Optimal Designs

One important thing Rory Sutherland’s book Alchemy did was remind people about the importance of subjectivity. In her talk, Balancing Order and Chaos in UX, Katie Dill (Lyft, Airbnb) talks about how Virgin Atlantic made people feel different even though their seats are the same size and material. Mohnish Pabrai said something similar about Southwest, […]