Psychic CAC

CAC can be a ‘hard’ expense: Zappos, college students, or Peloton. CAC can be ‘soft’ too: F1 racing or American Pickers merchandise. Another ‘soft’ form is take rate. The take rate on Amazon is 15%. AirBnb hosts pay 3%. Psychics pay 75%! That’s huge!! Maybe. Huge relative to what? Mills Snell smartly asks just that. … Continue reading Psychic CAC