Alchemy in the office then at the pump

“The tricky part of incentive design is that there are noisy signals about what could work and what may not work. For example, when given a hypothetical choice between cash and non-cash incentives, people overwhelming choose the cash incentives but studies consistently show that giving additional compensation in the form of non-cash rewards can be … Continue reading Alchemy in the office then at the pump

Placement, Promotion, Product (Genesis)

Businesses have to do many things to succeed. But three areas encompass those many things: placement, promotion, and product. Where is this sold? The placement includes distribution, retail (shelf space), shipping, etc. How is it promoted? Also known as ‘marketing’ but includes how the customers understand the value. What is sold? The ‘thing’. What are … Continue reading Placement, Promotion, Product (Genesis)