Average Lies

“Often an average is such an oversimplification that it is worse than useless.” – Darrell Huff, How to Lie with Statistics. We don’t really think about averages. The average hospital costs for hepatitis A was $16,000 in 2017. The average student loan debt for North Carolina residents is $36,000. The average American says they’ll spend… Continue reading Average Lies

Here’s a tip, better copywriting

“First time seeing this at restaurants…,” posted Mrs Monroe, “way to guilt customers to spend more”. Commenters added: “tipping is a sham”, “servers don’t really get that money”, “I hate seeing this at…”. Some suggested subterfuge, a special and spiteful $0.01. It’s too bad, and a chance for good copy. There are many restaurants because… Continue reading Here’s a tip, better copywriting