Mike's notes.
These are the books I finished. Each is an Amazon Affiliate link. Reading is slightly underrated. Get the most out of reading by starting more books, quitting more books, and diving into themes. Personal maintenance. Familiar subjects and books to “remind me”. Atomic Habits I was late to this because it’s not too new. The… Continue reading 2022 Books
We were HelloFresh customers. The food is good enough. The recipes are simple enough. The logistics are easy enough. Is the copywriting convincing enough? (Received August, 2022) The good. This card has two goals: get our attention and convey ease. The ‘$155 OFF’ attracts attention and interest. The ‘3 surprise gifts’ is good too. Gifts… Continue reading Hello Fresh Copy
Like what is this place optimized for, places are designed to increase or reduce action frictions. Grocery stores for the end consumer are designed for comfort – stores for middlemen are designed for speed. The end consumer grocery store has wide aisle to avoid the butt brush effect, produce in the front (colors have a… Continue reading Designer grocers
This post is part of our thinking about ease and its counterpart design. John List begins his book, The Voltage Effect, with the example of Nancy Reagan’s D.A.R.E. program. That program, failed, List notes because it was based on a false positive. “It was a pretty large scale study in Honolulu,” List said, “the problem… Continue reading Energy for change
If this blog has a core, at the moment, it’s about decision making. One way to change decision making is to change the initial conditions. One way to do that is to dial ease up or down. Losing weight is about introducing new habits and breaking old habits. WW, formerly Weight Watchers, uses ease a… Continue reading Going bananas for WW
One difference between the human brain and the laptop computer is that location matters. A human thinks differently, a computer compiles the same. This makes alchemy possible. This also makes academia tough. In behavioral science information presentation is everything. Order your tickets in the next 14:59. Put another way, what we see is all there… Continue reading Where are the notifications?
Recapping, it seemed like there was potential that a vegetarian diet was healthy. Without knowing where to start, my plan was to keep it simple, stupid. Simple substitutes work really well because we like easy decisions. If a dish called for rice, I used cauliflower. Spaghetti squash (roasted) became a friend. We also made a big… Continue reading Vegetarian Update 1
These are the additions to the full list below. Advice (verb). A suggestion based on unstated conditionals. Breath mint (noun). Candy with branding. See also: muffin/cupcake and flower/weed. Groupthink (verb). Interpersonal incentives plus culture. Reality index (noun). Via Dana Gioia. About his best teachers Gioia said, “They were older men who had served in the… Continue reading Summer 2020 definitions
These definitions are a series. “If you really study it”. (expression) a signal someone hasn’t changed their mind but is willing to capitalize on the current trend. Assumption (noun): To make a theory into a law. This is not an issue because of Moore’s Law. Middleman (noun). (1) the person who facilitates a transaction (2)… Continue reading Spring 2020 definitions
“A question that stymied me for years and years, a question I got almost anywhere I went, it seemed like every organization asked, ‘How do you manage to hire so many awesome people?’. “I said to look for fifty-one percenters, people who are emotionally wired to be happier themselves when they delivery happiness to you.”… Continue reading Danny Meyer is an Alchemist (and you can be too)
The Waiter's Pad 