January 2018

📚 Hidden in Plain Sight by Jan Chipchase. A book that expanded Chipchase’s ideas about figuring out what people want. Big ideas include; threshold mapping, masstige, adoption curves, and “calibrating your cultural compass.” Recommended.

🎥Icarus. What if Bryan never called Grigory? A worthwhile two hours on Netflix.

🎥 Logan. Not normally one for superhero movies I liked this one. Lessons from a screenplay gives one reason why; this movie is similar to Children of Men.

📚 Design for the Real World by Victor Papanek. A book at the 10,000-foot level I didn’t have the language for. Good but not for me.