JTBD: Triathlons

The end of the high school track season was bittersweet this year. A few senior boys, who I got to know well, didn’t quite run well enough to advance in the post season.

But being high school senior boys, they soon had another idea: a sprint triathlon.

There’s a great place in Clermont Florida (Choice of Champions) that runs an accessible sprint series each summer in May, June, July, and August. “When are you signing up,” I asked, “I’ll sign up too.”

It’s great to gloat over them with a rare win and they give all the trash talk back (and more) when they beat me.

“July,” Nick said.

“No!” his mom protested, “it’s going to be too hot.”

That’s the point. It’s not really about doing a triathlon, it’s about having an experience. Yes, times kind of matter, but only in the scope of the experience. For a crew of high school swimmers and runners, it might be a better experience and greater stories if it’s the race in July.

Maybe it will be, maybe not. But it’s the right direction. This was an early lesson in Bob Iger’s experiences. He thought sports was about the game, but really it’s about the story. Talking about the wins or losses are meaningless without comparison because context gives us a narrative.

This summer then, take the trip, do the thing, make mistakes. It’s not actually about the outcome – it’s about the experience.

Don’t bring information to a design fight at the gym

One of the themes around here is that design matters.

Want to change something (*ahem, resolutions we thought about making)? Change the design around it.

It’s easy to think that information is what leads to change. But it doesn’t seem to work that way. It’s not that we don’t know we should [save money/ eat this not that / take these actions at work] but that those actions are easy as not to do as they are to do. It’s only when the circumstances change that the action changes itself.

People who work with a physical trainer bench more, eat better, and have fewer injuries compared to people who work out alone or with a partner. We all have the right information for forms and styles, for foods and fibers. But there’s something different about the circumstances around having a trainer.

There’s progress you want to make. There’s progress I want to make. Things that haven’t happened yet. We need to change the circumstances.