Could: a verb used for clicks as in, this <insert news> could have these economics effects on your portfolio.
More: a pronoun used to show relative position, though the original may not be stated, as in, Laura got more for her money at Herr’s.
Deal: a noun used to show relative rather than absolute spending. As in, I got a great deal on my new SUV.
Largest increase or fastest growing: an adverb/verb combination demonstrating increase in a small group. As in, pickleball is America’s fastest growing sport. Antonym: Large N, small p.
The theme here is relativity. People are relative thinkers; see corporate greed or cheating college. Words matter because they frame our approach. Listen closely. Consider the focus. Do the words hint at who was at fault? If this were a movie why is this the script? Need to change how people understand something, or apply some extreme ownership?
Part of the reasons pickleball IS so fast growing is my participation. Thanks too to Tim for a conversation long ago that planted this seed.
In one of the business classes I took in college (2000-2005) a professor used online bill pay as a way to demonstrate up-selling. A bank charged clients for the privilege to pay bills online, up to so many a month of course. That feature looks to become commonplace around 2011.
Related is brands and “traditional” celebrity endorsement, a topic between Connie Chan and Tiffany Zhong (more on Zhong here).
First, something is a thing; a celebrity. Or it’s a verb; dating or bill paying. Then, with a new way to do it, its explanation is modified
- traditional celebrity rather than influencer
- online bill pay rather than mail the check bill pay
- online dating rather than dating
- e-learning rather than school
- social media rather than media
This post will be a marker along the way then, when we noticed the world shift slightly, from one of many paths to another. That celebrity must be modified.
“If you use Tinder, you do not do online dating, you just do dating. If you get in an Uber, you’re not doing digital car sharing, you’re just getting somewhere.” “People now behave in a way where the internet is background to everything they do.”Tom Goodwin, 2018 YouTube
Feel free to add others in the comments.