Could: a verb used for clicks as in, this <insert news> could have these economics effects on your portfolio.
More: a pronoun used to show relative position, though the original may not be stated, as in, Laura got more for her money at Herr’s.
Deal: a noun used to show relative rather than absolute spending. As in, I got a great deal on my new SUV.
Largest increase or fastest growing: an adverb/verb combination demonstrating increase in a small group. As in, pickleball is America’s fastest growing sport. Antonym: Large N, small p.
The theme here is relativity. People are relative thinkers; see corporate greed or cheating college. Words matter because they frame our approach. Listen closely. Consider the focus. Do the words hint at who was at fault? If this were a movie why is this the script? Need to change how people understand something, or apply some extreme ownership?
Part of the reasons pickleball IS so fast growing is my participation. Thanks too to Tim for a conversation long ago that planted this seed.