“May 28th we get Boba Fett and Fennec Shand at the Disneyland version of Galaxy’s Edge,” recalled Disney expert Jim Hill, “This is not in the timeline and we are in a moment, that to accommodate what Star Wars fans say they want to see, Disney theme parks are creating story bubbles.”
The canon, timeline, and story arcs do not matter. The back-to-the-future time travel restrictions are gone.
During a five-day four-night family vacation ya just want to see Chewie.
Similarly, when California Disneyland pitched the flying Spider-Man stunt, Paris Disneyland gave a demurred response.
“There’s research that shows,” Len Testa said, “one of the things people enjoy most about being in the parks is meeting characters.” And that’s what Paris chose, more Marvel meet and greats.
JTBD supply language is canon and source material. It’s engineering marvels. It’s THE Star Wars or Iron Man or Harry Potter.
JTBD demand language is the fan fiction and vertical video remixes. It’s character selfies. It’s what the people want.
Good products navigate between the absolutism of canon and the requests of the people.
Good products navigate between advanced engineering and more selfie opportunities.