The Disney Parking Problem

Though Disney is the most magical place on earth, their vacations take work. Saving. Planning. Coordination. Make a reservation at the hotel, the park, the restaurant. Packing the right clothes for your kids. Sunscreen too! Transportation.  

There’s a lot going on. 

Then the magic. Princesses. Castles. Rides. Shows. There’s a reason it’s one of the best brands and businesses in the world. 

But when guests leave, they have a problem. 

They forget where they parked.

Though the parking lot rows are labeled things like “Dumbo 12” or “Goofy 3”, every day about four hundred people forget where they parked their car. 

Disney is known for its service and they don’t want guests to leave hot, tired, and frustrated at not finding their car in the massive parking lots.  

Instead of a technological solution, Disney challenged the parking lot attendees to come up with something. They did not disappoint. 

Disney staff write down the time each row fills up. Guests more often remember when they arrived rather than where they parked. 

This simple solution turns frustration into delight. 

This is part of the Daily Entrepreneur series I write with Aaron.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.