In one of the business classes I took in college (2000-2005) a professor used online bill pay as a way to demonstrate up-selling. A bank charged clients for the privilege to pay bills online, up to so many a month of course. That feature looks to become commonplace around 2011.
Related is brands and “traditional” celebrity endorsement, a topic between Connie Chan and Tiffany Zhong (more on Zhong here).
First, something is a thing; a celebrity. Or it’s a verb; dating or bill paying. Then, with a new way to do it, its explanation is modified
- traditional celebrity rather than influencer
- online bill pay rather than mail the check bill pay
- online dating rather than dating
- e-learning rather than school
- social media rather than media
- “iPhonography“
This post will be a marker along the way then, when we noticed the world shift slightly, from one of many paths to another. That celebrity must be modified.
“If you use Tinder, you do not do online dating, you just do dating. If you get in an Uber, you’re not doing digital car sharing, you’re just getting somewhere.” “People now behave in a way where the internet is background to everything they do.”
Tom Goodwin, 2018 YouTube
Feel free to add others in the comments.
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