It’s 1943 and Rae and Joseph meet in a Nazi concentration camp. Then, in 1945…
When the war came to an end, Rae and Joseph fled to Hungary, where they were quickly married. The day after the wedding, they trekked through the Austrian Alps and snuck across the border into an Italian displaced persons camp. They applied to come to America, using my grandmother’s last name, Kushner, since my grandfather had accrued a rap sheet from smuggling cigarettes into the camp to provide for his family.
They were accepted into America three years later.
The same day I read this, in Jared Kushner’s Breaking History, someone had been a real jerk. A Lowlife, snake-licking, dirt-eating, inbred, overstuffed, ignorant, bloodsucking, stiff-legged jerk.
But what’s the context? When is it smuggling cigarettes and when is it selling them? When is someone a jerk and when is someone having their own bad day? Maybe they had to deal with their own snake-licking, dirt-eating, inbred, overstuffed, ignorant, bloodsucking, stiff-legged jerk?
JTBD requires an empathetic perspective. Figure out why someone acts the way they do. Not that many people roll out of bed with the express goal of being a stone in our shoe. Instead we can be curious, ask questions. We can conclude if someone was selling cigarettes or smuggling them.