From An Economist Walks Into a Brothel:
“On April 1, 2002 Us Weekly first published it’s Star, They’re Just Like Us weekly series featuring pictures of celebrities doing mundane tasks like getting coffee or pumping gas. Before this, everyday pictures weren’t worth much but Us Weekly humanized celebrities by showing them looking less glamorous and people loved it.”
Allison Schrager
Just Like Us is fascinating. The most mundane media yet we scroll.
The context something is presented in changes the way the something is viewed. From power lines to work from home, context matters. That someone changed non-glamorous or every-day to just-like-us is a bit of Alchemy.
The Waiter's Pad 
[…] between the rows, columns, and boxes. We’ve highlighted donation alchemy, wine alchemy, and magazine alchemy. Alchemy is like moneyball find secondary things that deliver value. An easy addition, from […]
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