History through Industry (I)

The common way to learn history is commonly politics, including war. This is not that. Suggestions? Send them over. These are affiliate links. If you buy anything from Amazon I will earn a small commission. Quips and gripes? Send them too.

Cadbury [1824-Current] The Chocolate Wars. Chocolate. Simple right? Nope. It took a lot of work to get chocolate right. This book tells the chemistry and business side of the story starting with Cadbury but including Hershey. “Despite its long and colorful history of cultivation, by the mid-nineteenth century the dark cocoa bean was mostly consumed in liquid form, largely unprocessed and unrefined. The Cadbury brothers were still thinking along lines rooted in ancient history.”

Budweiser [1876-Current] Bitter Brew. The rise and fall of Budweiser. Runner up book.

Coca-Cola [1886- Current] For God, Country, and Coca-Cola. A hefty history, but really good. Probably no other book on this list covers history as much as this one.

Disney [1923-Current] Walt Disney. The Disney+ documentary is better, and possibly shorter than this tome, but this focuses on the person.

Volkswagen [1937-Current] Thinking Small. The founding of VW, the post war split of Germany, and the very interesting marketing which helped the bug sell in America.

McDonalds [1940-Current] Grinding it Out. Ray Kroc, in his own words. Kroc was selling an obscene number of milkshake mixers in this small California town: “the fact that this was taking place in San Bernardino, which was a quiet town in those days, practically in the desert, made it all the morning amazing.” Also how potatoes age differently in open California desert kittens and cold Chicago basements.

In-N-Out [1948- Current] In-N-Out. Riding the California population boom the story of Harry and Esther Snyder starting the burger chain.  The three expansion tenets: The Snyder Way, Location, No Debt.

Walmart [1962-Current]. Made in America. Sam Walton’s story, in his own words. “At the very beginning, I went along and ran my store by their (that is, Ben Franklin’s franchise system) book because I really didn’t know any better. But it didn’t take me long to start experimenting – that’s just the way I am and always have been.”

Nike [1964-Current] Shoe Dog. How did Nike survive? Phil Knight audited other shoe companies and saw what made them thrive or die?

Amazon [1994-Current] The Everything Store. Gates was “flabbergasted” about Amazon. “Amazon’s culture is notoriously confrontational, and it begins with Bezos, who believes that truth springs forth when ideas and perspectives are banged against each other, sometimes violently.”

Honorable Mention. Books which highlight a moment but don’t quite tell a longer story.

Stroh’s Beer [1850-2000]. Beer Money. More shirt-sleeves-to-shirt-sleeves memoir than business book.
Lockheed [1966] Skunk Works, and the Blackbird.
Chez Panisse [1971-Current] Alice Waters and Chez Panisse. The California cooking revolution.
Seinfeld [1990-1996] Seinfelda. Possibly peak mass culture.
Beanie Babies [1993-Current] The Great Beanie Baby Bubble, Beanie Babies comprised 10% of eBay’s sales.
Pixar [1995-Current] To Pixar and Beyond. How do movies make money?
Oakland Athletics [2002] Moneyball. One of, maybe the, first data impact books.
OkCupid [2004-Current] Dataclysm. Lots of good early data on online dating.
YouTube [2005-Current] Videocracy. Lots of good early data on YouTube. Gangnam 1st 1B+ views.
Zillow [2006-Current] Zillow Talk. Lots of good early data and findings on home sales.
IBM [2011] Final Jeopardy. Can Watson defeat Jennings?

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