Incentivizing outcomes or optics?

These circles overlap to some degree in every situation. A minimal overlap situation might be the coder who wears sliders and hoodies and the banker who wears suits and slacks.

Outcome (noun): something which matters, is measured and measurable. Examples: sabermetrics, code, sales.

Optics (noun): something which might matter, however is unmeasured and unmeasurable. Examples: appearance, attention, cultural expectations..

Things which are difficult to measure will be evaluated by optics. In these conditions it’s best to maximize optics.

Things which are easy to measure will be optimized on their measured quantities. In these conditions it’s best to optimize.

2 thoughts on “Incentivizing outcomes or optics?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.