This is a podcast episode covering the consumer journey from field to city to car to circuit.
The consumer journey has been one where a business shares information to a consumer depending where they are. That started at the farm with the creation of the Sears catalog, a moved to the city with the creation of stores, then moved to the car with the creation of malls and large big box centers like Walmart, and finally our story is at the point where it is on the Internet with online brand Zappos, Amazon, Warby Parker.
The selling, at least to the American consumer, is remarkably consistent. There has to be a way to talk directly to consumers whether in a store on the pages of a catalog or via an Instagram account. There has to be a way to get the product to the consumer, whether that is the new railway system, the rural mail delivery, or two day shipping.
This episode was a little less organized than normal and recorded outside. Thank you for your patience.
The podcast is available as Mike’s Notes: Apple, ListenNotes, or Overcast.
The Waiter's Pad 
[…] There’s a longer look at the four eras here: From farm to city to suburb to circuit. […]
LikeLike
[…] consumer products there have been four eras of distribution: rural homes and mail, city centers, suburbs, and the internet. When the distribution era changes the incumbents some […]
LikeLike
[…] are clearer during change. The four eras of consumerism: rural homes and mail, city center stores, suburban expansion, and internet DTC saw changes in the distribution and communication conditions and the dominant businesses changed. […]
LikeLike