“Don’t eat them for the 100% whole grain oats. Don’t eat them because the oats can help lower cholesterol. Eat them for her.”
The good. Jobs-to-be-done uses “Mario marketing”. Sell the power, not the flower. Why is ‘being healthy’ a goal? It’s to spend longer with your granddaughter.
This ad ran on a Wednesday morning in Florida. Who is watching television? Retirees. This CAC is money well spent.
The bad or the confusing. None, it’s a good advertisement.
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One of the best ways to get better at something is to do it.
One of the best ways to get better at some thinking is to notice it. The human tendency to confirm beliefs is generally useful. So be curious. Give something a name and label to your experiences.
The Waiter's Pad 