Rotten and Fresh Jobs

It was May 16, 1999 and Star Wars: The Phantom Menace arrived in theaters.

The return of these Jedi is told in the Batman Batna post. This anniversary is a chance to celebrate a JTBD example from that era.

“Nineteen ninety-nine is when things really began coalescing…(Star Wars) episode one was a big kickoff point for the website because that’s the movie that everybody was anticipating, and coincidentally reviews-wise it was riding the line between fresh and rotten leading up to its release. People were sharing the Star Wars page in anticipation of its release.” Stephen Wang

The public asked, is it good?

The critics answered….

Movies, Roger Ebert wrote, “are a machine that generates empathy…movies let you understand a little bit more about different hopes, aspirations, dreams, and fears. It helps us to identify with the people who are sharing this journey with us.”

That’s true!

But it’s not what people want.

Movie critics, like Ebert, understand movies in supply language.

Movie viewers, understand movies in demand language.

Rotten Tomatoes succeeded by translating one language into another. Businesses have to find a fit between the supply and demand aspects, between what they can do and what people want done.


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