We focus on jobs to be done not because it’s the perfect solution but because it’s underrated.
Think like an economist or moneyballer and ask what is underrated?
The underrated tend to be cheaper for the same results or the same cost for more.
This is a local door. The sunshine hits (and heats!) the handle. The solution is to wrap it in a towel.
This is what jobs theory calls “supply side thinking”. Whoever chose that handle thought about cost, aesthetics, or anything besides use.
“Demand side thinking” starts with consumer progress – a simple cell phone. And that starts by opening the door.
The Waiter's Pad 