Amazon WAS A SAW

”I think Amazon may have made a mistake about the choice architecture of Amazon marketplace,” begins Rory Sutherland

”They have assumed everyone wants maximum choice. And actually, one of the great values of a physical retailer is curation. We won’t stock this, unless it is reasonably repeatedly shopped for.”

Was a saw: Weaknesses are strengths and strengths are weaknesses. Amazon is THE EVERYTHING STORE and what’s a drawback of that? It’s hard to find things.

Amazon addresses this well, but Rory points out the contrast and we can use that. Things are un/helpful, better/worse, un/necessary depending on the context.

Brands succeed, Rory writes, not because they are good but because they certainly aren’t bad. New entrants compete on a new angle – upside, new jobs, etc.

So, what’s really a strength, what’s really a weakness?