Chef John said something interesting while making Turkish scrambled eggs.
During the final phase, he added an extra bit of olive oil. “Since it looks good and it tastes good, and you can’t use enough olive oil in your ________.”
Now, what is the next word? How does he fill in the blank?
He says cooking, and I expected diet.
I’m reading a lot of Justin Skycak (long live blogs as rabbit holes) for a class I’m teaching and he emphasizes our long-term memory connections. Things we regularly recall become encoded more strongly.
One way or another, I’ve encoded olive oil is good for your health rather than, olive oil is good for your cooking. 
It’s good to bump into the edges of our reality. It’s good to be reminded of new things. And it looks good to eat Turkish scrambled eggs.
The Waiter's Pad 