Photo from TechCrunch Disrupt NY 2016
Supported by Greenhaven Road Capital, finding value off the beaten path.
theSkimm is not an email newsletter. It’s a brand built around helping female millennials. The distinction matters. For a company that has a growing employee family, potential acquirers (and fidgety VC investors), and ambitious founders, there needs to be more than just a newsletter.
But a newsletter was a great place to start. The early days of theSkimm were nothing like failed startups and theSkimm is one of the better entrepreneurial cases someone could study.
Let’s do just that.
In summary, Danielle Weisberg and Carly Zakin have succeeded because they noticed poor product-market fit and made a small bet to build something using their existing skills and being curious along the way. Once their brand snowball got rolling they focused on strengthening it and are now expanding to other areas.
You can read the pdf here or save the HTML for later. There’s also the podcast versions; iTunes, Overcast, or Soundcloud.
3 thoughts on “theSkimm”
[…] other interviews) are another template for startups. It’s a similar path to Instagram & theSkimm, only Lake has taken one further step, straddling the online and meatspace worlds. Let’s see […]
[…] that old-fashionedness still works. Flashy is fun to write about and we do plenty of that here with theSkimm, Rent the Runway, and Airbnb and Uber. But, young companies make it and old companies survive doing […]
[…] enjoyed listening to. David Ogilvy’s work ‘rules‘, An Attitude of Factfullness, Skimm’d Lessons, and Making it in America were all episodes I enjoyed making and well received. The podcast is […]