Supported by Greenhaven Road Capital, finding value off the beaten path.
theSkimm is not an email newsletter. It’s a brand built around helping female millennials. The distinction matters. For a company that has a growing employee family, potential acquirers (and fidgety VC investors), and ambitious founders, there needs to be more than just a newsletter.
But a newsletter was a great place to start. The early days of theSkimm were nothing like failed startups and theSkimm is one of the better entrepreneurial cases someone could study.
Let’s do just that.
In summary, Danielle Weisberg and Carly Zakin have succeeded because they noticed poor product-market fit and made a small bet to build something using their existing skills and being curious along the way. Once their brand snowball got rolling they focused on strengthening it and are now expanding to other areas.