This = that

A short list of our fast thinking.

Expensive = good. This is many places, one of which is the opening story in Robert Cialdini’s book Influence.

Action = progress. Used well when Headspace ‘embodied’ meditation. Used less well when helicopter parents hover.

The category = the JTBD. For example, the Leatherman was not a knife it was a tool, not a tool but a gadget. Similar, the 3M Command Strips solve the job rather than fill the category.

1×20,000 != 20,000x 1. This is the idea that averages don’t always convey the best information. A small bit of something regularly is not the same as all of something at once. The Credit Karma Save program for instance. Travel too, writes Rory Sutherland is like this.

Argument = dislike. Part of the obstacle to arguing well is our social and evolutionary norms. (Added 3/30/2022)

Unrelated, we can update the base rates on March Madness. The cumulative Final Four seedings continues its trend, this year the sum is 13. The first post on March Madness matchups is here.

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