I was walking around in my backyard, bored and a bit stifled Patrick O’Shaughnessy recalled during the summer of 2020, then I got a phone call. Soon after that, I started two new businesses.
This is what JTBD calls context, the state of who, what, when, where, and how. What sort of condition are people in when they make a decision?
In the 1980s, Oscar Mayer noticed falling bologna sales. To rekindle that meat market they created ready-to-eat lunches for adults modeled after the TV dinner. Customers didn’t want that bologna either.
But, when they redesigned the package for kids and called it a Lunchable, busy parents loved it. That context is hurried parents who need to get something their kids will eat, enjoy eating, and provide some nutrition.
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- Empathetic Perspective
- Shopping vs Restocking
- Impulse Purchases
- Demand Side Sales
- Benchmarking; supply and demand
Context is a precise word but only in the context of Jobs. It’s who, what, when, where, and how.
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