Business Creation Context

I was walking around in my backyard, bored and a bit stifled Patrick O’Shaughnessy recalled during the summer of 2020, then I got a phone call. Soon after that, I started two new businesses.

This is what JTBD calls context, the state of who, what, when, where, and how. What sort of condition are people in when they make a decision?

In the 1980s, Oscar Mayer noticed falling bologna sales. To rekindle that meat market they created ready-to-eat lunches for adults modeled after the TV dinner. Customers didn’t want that bologna either.

But, when they redesigned the package for kids and called it a Lunchable, busy parents loved it. That context is hurried parents who need to get something their kids will eat, enjoy eating, and provide some nutrition.

The best way to follow Jobs theory is to subscribe to the Circuit Breaker podcast.

If you like that, subscribe to the Circuit Breaker substack. There, we recount, refresh, and revisit the ideas from each episode. So far we’ve covered…

  1. Empathetic Perspective
  2. Shopping vs Restocking
  3. Impulse Purchases
  4. Demand Side Sales
  5. Benchmarking; supply and demand

Context is a precise word but only in the context of Jobs. It’s who, what, when, where, and how.

Reset your thinking, and subscribe.

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