Learning to Build (book review)

Rather than a traditional review, think about Learning to Build in the context of jobs to be done. 

We believe there’s no such thing as a bad book so much as bad timing. In some version of the multiverse, you need any given book right now! 

Similarly, jobs theory is about finding the pushes and pulls, habits and anxieties, and contexts for when people act. 

In that spirit, here are the Jobs books for this multiverse. 

Learning to Build is an introduction to someone who wants to learn more about Bob Moesta’s work. It introduces the five skills: empathetic perspective, uncovering demand, causal structures, prototype to learn, and making tradeoffs. 

Demand Side Sales is for someone in sales who wants a fresh idea. Never Split the Difference, Start with No, and The Sandler Rules also build the “talking to people” skill. 

Competing Against Luck is for someone with a strategic angle. It’s for someone asking: What should we do here? The Mom Test is a faster, less academic path with similar idea vistas. How to Fly a Horse is a bigger and wider picture, with more history. 

How Will You Measure Your Life is for someone who’s seen these ideas and needs a fresh – and personal! – perspective. 

26 Jobs to be Done is my short e-book about grokking jobs. 

Keep learning. Keep building. Keep growing.