Don’t hire a noun for a verb’s job.

Related: Don’t bring an educational solution to a design fight.

Years ago I wanted to learn to play the guitar (this actually happened twice). I thought the first step was to get a guitar. The actual first step was to develop a practice habit.

We mess this up because nouns are easy, one-time, magic wand solutions.

It’s simpler to buy a spin bike than to spin.

It’s faster to to book a vacation than to mend a relationship.

It’s quicker to quit a job than figure out what you really want.

So we employ nouns. And when the nouns don’t work, we fire them thinking we hired the wrong one without considering it was the wrong type. It’s not the Dave Ramsey finance book that I need, it’s the Morgan House one!

If it’s a verb’s job – hire a verb.

It will be harder. It will take longer. It will “feel” less.

But if it’s a verb’s job – hire a verb.