Supported by Greenhaven Road Capital, finding value off the beaten path.
Much like our posts on Rory Sutherland, IDEO, and Bill Belichick, this is a deeper dive.
David Ogilvy succeeded as a Madison Avenue advertising executive for multiple reasons, including these three:
- He was objective in his research. If the facts differ from your beliefs, change your beliefs rather than the facts.
- He created advertising around big ideas. Images should aim to inspire intrigue, not win awards at Cannes.
- He groomed a culture. Hire “gentlemen with brains” and give them the autonomy to do good work. Also, avoid bureaucratic bloat. “If you were a dairy farmer and kept cows, would you employ twice as many milkers as you have cows?”
You can read it here.
You can listen to it on Soundcloud, iTunes, or Overcast.
The Waiter's Pad 
[…] custody is powerful. Elon Musk does it. Scott Norton built it into his company. David Ogilvy wrote, “Great leaders almost always exude self-confidence. They are never petty. They are never […]
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[…] David Ogilvy also said to learn before you earn. […]
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[…] David Ogilvy advised young people to learn before they earn. That requires curiosity and humility. Charlie Munger saw this in his grandfather too: “he had an attitude that was pretty damned extreme. And I would say his attitude was, you had a moral duty to make yourself as un-ignorant and as un-stupid as you possibly can.” […]
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[…] with knives on fruit. Patrick Collison experimented with different payment sequences. Even David Ogilvy, the advertising icon and generator of brilliant ideas advocated […]
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[…] that if you get into a great restaurant but it smells awful you’ll have a bad experience.David Ogilvy understood this too. Terry O’Reilly’s Under the Influence podcast is built around this […]
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[…] has so much to look forward to, except the loss of her pills. David Ogilvy put it this way, “Winning a new account is a heady experience, but losing one is pure […]
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[…] David Ogilvy tried to build empathy and understanding. “I have always tried to sit on the same side the table as my clients, to see problems through their eyes. I buy shares in their company, so that I can think like a member of their family.” […]
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If you’re fond of Ogilvy you should also check out his book, Ogilvy on Advertising. It’s the thing that introduced me to Ogilvy in the first place, and it’s excellent.
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[…] we see empathy touted by marketers like David Ogilvy or designers at IDEO but it’s part of any […]
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[…] Fidelity.” ‘Design matters’ is an echo we hear from the IDEO team, Rory Sutherland, David Ogilvy and Dan […]
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[…] That said, I agree with what people enjoyed listening to. David Ogilvy’s work ‘rules‘, An Attitude of Factfullness, Skimm’d Lessons, and Making it in America were all […]
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[…] media now leads the thinking at Domino’s marketing. But they still follow David Ogilvy‘s advice and talk to […]
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