Supported by Greenhaven Road Capital, finding value off the beaten path.
David Ogilvy succeeded as a Madison Avenue advertising executive for multiple reasons, including these three:
- He was objective in his research. If the facts differ from your beliefs, change your beliefs rather than the facts.
- He created advertising around big ideas. Images should aim to inspire intrigue, not win awards at Cannes.
- He groomed a culture. Hire “gentlemen with brains” and give them the autonomy to do good work. Also, avoid bureaucratic bloat. “If you were a dairy farmer and kept cows, would you employ twice as many milkers as you have cows?”
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