David Ogilvy

Supported by Greenhaven Road Capital, finding value off the beaten path.

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Much like our posts on Rory Sutherland, IDEO, and Bill Belichick, this is a deeper dive.

David Ogilvy succeeded as a Madison Avenue advertising executive for multiple reasons, including these three:

  • He was objective in his research. If the facts differ from your beliefs, change your beliefs rather than the facts.
  • He created advertising around big ideas. Images should aim to inspire intrigue, not win awards at Cannes.
  • He groomed a culture. Hire “gentlemen with brains” and give them the autonomy to do good work. Also, avoid bureaucratic bloat. “If you were a dairy farmer and kept cows, would you employ twice as many milkers as you have cows?”

You can read it here.

You can listen to it on Soundcloud, iTunes, or Overcast.

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